Corporate Social Responsibility (CSR) has acquired new dimensions in recent years. Today, companies are proactively taking up this good-hearted investment and giving social value to all their business endeavors. In Pakistan, though corporate have a strong will to dedicate their resources to a social cause, they find it difficult to reach the right people considering the demography and diverse social problems of the country. Ali English Model School is one such catalyst that works towards the needs of development while helping corporate in investing in social initiatives. Corporations can help get involved in a number of ways.
Employee Engagement: Employees will benefit from this enriching experience of doing good for their community. A set of employees can come to interact with the teachers and students and take part in different activities with them.
Marketing through a just cause: Nowadays consumers prefer to buy from a company that is contributing to the greater good and not just for profit, so a corporate can donate a part of the amount from the sales of products and services sponsor an event donate part of the tickets sales proceeds from their event sponsor or donate stationery, software, hardware for our classrooms and office
Pay Roll deduction: Employees can set aside a minimal amount for deduction every month from their salaries that will go towards development initiatives. This amount goes directly to those who need it the most – underprivileged. Your company can make a big difference by giving just a little.
Schools: Children are the future of a nation. They are the best change agents, be it in the family or the community in which they live. It is therefore crucial to inculcate in them feelings of empathy and conscience so that they grow up as responsible individuals.
Schools with privileged children can arrange field trips for their students so that these children are sensitized about the deprivation and pain endured by their less privileged counterparts. This would help inculcate a conscience and value system in the children so that they grow up to become responsible citizens and change-makers.